Our philosophy - less is more.
We assume that complex problems always require complex solutions. We try to solve complexity by inventing tools and technologies to address a problem; but in the process we create another layer of complexity that, in turn, causes its own set of issues. Obviously not every problem has a simple solution, and most complex tools exist because of real use-cases. But there’s a lot of value in actively questioning the need for complexity. Sometimes the smarter way to build things is to try and take some pieces away, rather than add more to it.